Franz Edelman Award for Achievement in Operations Research and the Management Sciences
Ann Brecht, Brian Cargille, Russ Chadinha, Kathy Chou, Gavin DeNyse, Shailendra Jain, Holger Mishal, Thomas Olavson, Cookie Padovani, Kurt Sunderbruch, Robert Tarjan, Julie Ward, Joseph Woods, Bin Zhang, Hewlett-Packard; Jason Amaral, Emeraldwise LLC; Dirk Beyer, M-Factor; Chris Fry, Strategic Management Solutions; Qi Feng, McCombs School of Business, University of Texas at Austin; Sesh Raj, DSApps, Inc.; Krishna Venkatraman, Intuit; Jing Zhou, Belk College of Business, University of North Carolina at Charlotte
HP offers a wide spectrum of innovative products to meet diverse customer needs. While this has helped the company achieve unparalleled market reach, it has come with significant costs and challenges. HP developed two powerful OR-based solutions for product variety management that address the diverse needs of its businesses throughout their products’ lifecycles. The first uses custom-built ROI calculators to evaluate each proposed new product before it is introduced. The second, HP’s Revenue Coverage Optimization (RCO) tool, is used to manage product variety after it has been introduced. By identifying a core portfolio of products most important to order coverage, RCO enables HP businesses to increase operational focus on the most critical products in their offerings. Using these tools, HP achieved over $500M in profit improvements across several business units since 2005. HP also streamlined its product offering, improved execution, achieved faster delivery performance, lowered overhead, and increased customer satisfaction and market share.
“I strongly believe that operations research helps executives achieve better decision making in a more and more complex world.”
— Bert Meerstadt
President & CEO
Netherlands Railways
Purpose of the Award
The purpose of the Franz Edelman competition is to bring forward, recognize and reward outstanding examples of management science and operations research practice in the world,with $15,000 in awards. First prize is accompanied by a $10,000 honorarium.
Videos and DVDs of past competitions, suitable for teaching, marketing, or publicizing OR/MS practice successes, are available for purchase from INFORMS.
Click here to view the Franz Edelman Laureates and the Franz Edelman Academy
Past Awardees
| 2009 |
Team:
Hewlett Packard
Ann Brecht, Brian Cargille, Russ Chadinha, Kathy Chou, Gavin DeNyse, Shailendra Jain, Holger Mishal, Thomas Olavson, Cookie Padovani, Kurt Sunderbruch, Robert Tarjan, Julie Ward, Joseph Woods, Bin Zhang, Hewlett-Packard; Jason Amaral, Emeraldwise LLC; Dirk Beyer, M-Factor; Chris Fry, Strategic Management Solutions; Qi Feng, McCombs School of Business, University of Texas at Austin; Sesh Raj, DSApps, Inc.; Krishna Venkatraman, Intuit; Jing Zhou, Belk College of Business, University of North Carolina at Charlotte First Place |
|---|---|
| Honorable Mention CSX Railways | |
| IBM Corporation | |
| Marriott International | |
| Norske Skog Graeme Everett, Norske Skog Tasman Rune Gjessing, Norske Skog Kjetil Vatn, Norske Skog Andy Philpott, University of Auckland |
